Fireball Cinnamon Whisky Liqueur, 70cl

Fireball is a cinnamon-flavoured whisky liqueur produced by the Sazerac Company, built on a whisky base blended with natural cinnamon flavouring. Originally developed as a bar-trade cinnamon schnapps, it was relaunched and rebranded in the early 2010s and rapidly became one of the best-selling shot liqueurs in the world, closely associated with its "tastes like heaven, burns like hell" reputation.

The flavour is instantly recognisable: sweet, syrupy cinnamon-candy character up front, followed by a genuine warming whisky kick and a spicy, lingering heat on the finish.

Designed first and foremost as a chilled shot, it also works well in a Fireball hot toddy or mixed with cola.