Jack Daniel's Old No. 7 is the whiskey that put Lynchburg, Tennessee, on the map, and the benchmark against which every Tennessee whiskey is measured. What sets it apart from bourbon is the Lincoln County Process — every drop is filtered drip by drip through ten feet of hard sugar maple charcoal before it ever touches a barrel, mellowing the spirit before it spends years maturing in new, charred American oak.
The nose is light and inviting, full of sweetness with hints of dry spice, oily nuts and a whisper of smoke. On the palate it's smooth and soft, offering banana milkshake, mixed nuts and caramel with a creamy crème anglaise note running through. The finish is sweet and comforting, with cereal sweetness and toasty oak lingering to the end.
Founded by Jack Daniel in 1866 in Lynchburg, Tennessee, the distillery holds the distinction of being the oldest registered distillery in the United States, still operating today in a county that remains legally dry. Old No. 7 has grown from a local sour mash whiskey into the best-selling American whiskey on earth, instantly recognisable by its square bottle and black label and beloved for its smooth, easy-drinking character.
